You can expect lower open rates during the weekends, vacations, and public holidays (imagine someone is having Christmas dinner with their family, the chances are low that this person will be checking their inbox that evening).You pick the wrong time-and your email is lost in your prospects’ inboxes.īut what does the “wrong time” actually mean?īefore checking stats and tons of data, let’s see what common sense says: No one will read your perfectly crafted pitch and get back to you if they don't open your email first (yeah, it’s that obvious). The success of your email marketing campaigns depends on many factors-one of the important ones is your sending schedule. Why does timing matter for email marketing? What’s even more important than the sending schedule? What is the best time to send an email for you What is the best time to send an email? This guide will analyze the most recent studies on the best time to send an email and identify the best time to send an email for you. You can ask ten different marketers about this, and you’ll get ten different responses.ĭoes that mean that there is no perfect time to send an email? What is better for you-send it now on Wednesday at 3 PM or do it tomorrow on Thursday at noon?

You can’t wait to hit “Send” and get a response, but you're not sure about one thing-what is the best time to send the email? You've prepared the email copy and a compelling offer for your prospect.

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